MAMOQ was born from a simple desire to better understand the things we buy, and ultimately feel good about buying them.
We only partner with brands that share our love of fashion and vision for a safer, fairer, more sustainable fashion industry.
The MAMOQ Guide to Sustainable Fashion
MAMOQ represents a holistic approach to sustainable fashion. Each letter of our name poses a guiding question that helps us evaluate the entire lifecycle and impact of each garment, so that we can be confident we partner with brands who share our vision for a better fashion industry.
What are the core beliefs of this brand? Do they have a strong message rooted in sustainability and ethics? Do they share our mission to change the fashion industry?
Is this brand accountable for their production? Are they transparent, responsible, and proud of the way they operate?
What materials are used and how are they sourced? Are they sustainable? Biodegradable? How will they be disposed?
Is there an opportunity to make a positive impact by supporting this brand? Will other people or ecosystems benefit from this purchase?
Are pieces thoughtfully designed and made with care? Are they high-quality and long lasting to wear for years to come?
When you think ethical, think MAMOQ.
Style That Matches Your Values
We believe that fair living wages, safe working conditions, freedom of labour, and a child-free workforce are basic requirements for a fair fashion industry. In addition to these, the following 12 Icons represent different ways our brands are committed to sustainable fashion.
Filter your searches with these 12 Values to shop by what matters most to you.