MAMOQ is founded on the belief that our choices have an impact. We strive to make conscious and informed decisions for a sustainable future, and a better now.
Together, our choices can fuel a revolution that supports better business. To further this mission, we donate 10% of profit to social enterprises creating lasting positive impact.
The MAMOQ Philosophy
We have a responsibility to be mindful of the choices we make, and aware of the impacts they have.
To help us make thoughtful and considered choices we developed the Mamoq Shopping Philosophy. These five simple steps offer guiding questions that can help us to better understand the things we buy, and make choices we feel good about.
Is this a meaningful purchase? Do you love it? Will you really wear it? Is there a story behind it? Or a nice memory? Fight fast fashion by seeking meaning in the things you buy, and only choosing the things you truly love.
Is this brand accountable for their production? Are they transparent? Do they treat their workers fairly, and respect the environment? Try and support brands who are transparent, (and proud!) of the way they do business.
What material is it made of? What are the processes involved in creating it? Will it naturally decompose, or sit in a landfill? Think about the life of the material both before and after you wear it to better understand its impact.
Is this purchase an opportunity to make a positive impact? Will it help others? Will it provide meaningful work to marginalised communities, or help fund social missions? Nothing feels better than buying something you love, and doing some good while you’re at it.
Is this a quality investment? Is it made well, and will it last? Will you be able to wear and love it for years to come? Like most things in life, better to choose quality over quantity.
When you think ethical, think MAMOQ.
In efforts to help you find brands and products that specifically align with your values, we have created the following MAMOQ Values. Each brand must make an active commitment to at least 2 of these 12 values in order to partner with MAMOQ.