We are on a mission to end mindless consumption. Our choices have an impact, so we strive to make conscious and informed decisions for a sustainable future, and a better now.
We exclusively partner with brands that share our vision to create positive change within the fashion industry, and donate 10% of profits to mission-driven social enterprises.
mamoq shopping philosophy
We have a responsibility to be mindful of the choices we make, and aware of the impacts they have.
To help us make thoughtful and considered choices we developed the mamoq shopping philosophy. These five simple steps offer guiding questions that can help us to better understand the things we buy, and make choices we feel good about.
Is this a meaningful purchase? Do you love it? Will you really wear it? Is there a story behind it? Or a nice memory? Fight fast fashion by seeking meaning in the things you buy, and only choosing the things you truly love.
Is this brand accountable for their production? Are they transparent? Do they treat their workers fairly, and respect the environment? Try and support brands that are transparent (and proud!) of the way they do business.
What material is it made of? What are the processes involved in creating it? Will it naturally decompose, or sit in a landfill? Think about the life of the material both before and after you wear it to better understand its impact.
Is this purchase an opportunity to make a positive impact? Will it help others? Will it provide meaningful work to marginalised communities, or help fund social missions? Nothing feels better than buying something you love, and doing some good while you’re at it.
Is this a quality investment? Is it made well, and will it last? Will you be able to wear and love it for years to come? Like most things in life, better to choose quality over quantity.
When you think ethical, think mamoq.
While everyone at mamoq shares the goal of creating a more positive fashion industry, there are loads of different ways to work towards this mission. To help you easily find brands that share your priorities, we created the mamoq values representing 12 core approaches to sustainable and fair fashion. In order to partner with us, each brand must make an active commitment to at least 3 of the following: